During next IAB Netcafe (March 5), Antony Slabinck and Rik Lagey will bring us insights on how Barack Obama used a.o. social media in his race to the White House.
The “Yes, we can” song became a symbol of this strategy and the phrasing of the hope, act, change philosophy behind this campaign.
LBi brings an innovative approach that can put you on your way to build a “believable brand”!
More on Hope.Act.Change : http://www.hopeactchange.com/
To attend the IAB NetCafe : http://www.iab-belgium.be/agenda/volgende.aspx?kid=6942