LBi was attributed the « Interactive Agency of the Year 2008 » award, during the Mixx Awards last Thursday 24th October.
This prestigious distinction is given to the agency that profiles itself the best during 2008, judged according to the high level of realizations presented to the jury. LBi didn’t only wheel in this title, it also received a “Golden Award” for the Oufti project (Proximus) in the “Product Launch” category and a “Bronze Award” for the Minibreaks project (Thomas Cook Belgium).
The Mixx Awards are a result of the collaboration between the Belgian IAB, the International Advertising Bureau, and Best of Publishing, editor of the Inside Magazine. The Mixx Awards aim at rewarding those digital and interactive campaigns that reached their communicational objectives. The criteria of attribution take into account the observed links within the project between creativity and efficiency.
« Interactive Agency of the Year 2008 »: — this award is based upon the quality, creativity and efficiency of the entirety of the projects submitted to the jury. It thus recognizes the high quality approach used by LBi to serve its current clients base.